Pet of Letters Brand Image and Product Design (2018)
Logo Design
Pet of Letters is a lifestyle brand for designer pet products. Its motto is to celebrate book smart pets. To emphasize intelligence of pets, I designed the dog with scholar hat and the cat with glasses. It is now a registered trademark.
Website Design
E-commerce website. Simple and clear. I build it to focus on three major categories: products, story & mission, and community.
Brand Image
According to the brand culture, I created new quotes such as To bark, or not to bark... inspired by To be, or not to be... by Shakespeare, injecting fun and classic culture into the brand image.
Product Design & Development
https://www.thepetofletters.com/pet-supplies/
I embedded cultural and historical symbols into the product design process for Pets of Letters. The example here is Einstein Pet Bowl, making our pets smarter and inspired.